DALLAS, TX (February 11, 2026): Mentoring & Inspiring Women in Radio, Inc. (MIW), a 501(c)(3) non-profit organization dedicated to advancing female leadership in radio broadcasting, proudly announces Jessica Reid of Townsquare Media Northwest Michigan as the 2026 MIW Digital Mentee.
Now entering its next chapter, the MIW Digital Mentorship program continues to elevate rising leaders in digital sales and strategy, providing direct access to industry executives, structured mentorship, and strategic guidance at a time when audio and digital integration has never been more critical to client success.
Jessica Reid is a Multi-Media Account Executive with Townsquare Media, specializing in integrated digital and audio advertising solutions for local, regional, and national brands. She leads full-funnel, multi-channel advertising strategies across the digital ecosystem, with a strong emphasis on streaming and its evolving capabilities, advanced audience targeting, brand-safe execution, and measurable ROI.
Notably, Reid transitioned from a pure-play digital company to Townsquare Media specifically to deepen her exposure to audio and expand her expertise in the integration of audio and digital strategies. She is particularly passionate about aligning the power of audio storytelling with precision digital targeting to deliver smarter, more effective campaigns for clients.
“I’m honored to be selected as an MIW Digital Mentee,” said Reid. “This mentorship is an opportunity to strengthen my leadership skills, learn from industry leaders shaping the future of digital and audio, and continue delivering smarter, more effective advertising solutions in a rapidly evolving media landscape.”
MIW is also pleased to formally recognize Dara Kalvort, VP of Digital Sales and Strategy at StreamGuys, who will serve as the 2026 Digital Lead Mentor. Kalvort has been an instrumental partner throughout the mentorship process and brings extensive experience in digital revenue strategy, streaming innovation, and scalable sales development.
“Dara’s leadership and expertise in digital strategy make her an extraordinary mentor for this program,” said MIW Board President Sheila Kirby. “As our industry continues to evolve, the integration of audio and digital is reshaping how we serve clients and grow revenue. Jessica represents the next generation of forward-thinking sales leaders, and with Dara’s guidance, we are confident this mentorship will have a lasting impact, not only on her career, but on the broader industry.”
Added Kalvort, “I’m honored to serve as MIW’s Digital Lead Mentor. Jessica’s intentional move into audio demonstrates both strategic vision and a commitment to innovation. The future of revenue growth lies in the thoughtful integration of digital and audio, and I’m excited to support her as she continues building that expertise.”
Under the mentorship structure, Reid will participate in monthly strategic coaching sessions with Kalvort and leading digital and audio experts, gaining executive-level insight into revenue innovation, integrated campaign execution, leadership development, and long-term career growth.
For more information on MIW mentorship programs, please visit www.RadioMIW.com.
About MIW:
Mentoring and Inspiring Women in Radio, Inc. (MIW) is a volunteer 501(c)(3) non-profit organization of top-level female radio professionals, from across the country, who are dedicated to using their influence and resources to help other women in radio broadcasting develop management and leadership skills. The MIW organization is equally committed to advocating for the advancement of women to senior positions within the radio industry. For more information, please visit www.RadioMIW.com.