Angelica Balderas
As SVP, General Manager and Latino marketing specialist I lead sales, operations and marketing of a major broadcast media company to increase brand awareness, relevance and drive measurable revenue gains.
My expertise lies in my ability to create integrated, digital marketing campaigns and events targeting the burgeoning Latino market. My innovative marketing campaigns drive results across all platforms.
I have 25 years of experience, and success, in broadcast media sales working at both the local and national level, interacting with agencies; forging long-term relationships with brands that are intractable.
My unique talent, as a Hispanic integrated marketing specialist, is my knowledge and understanding of the nuances of the Hispanic market. This enables me to introduce marketing best practices and champion new and evolving creative media venues to advance the company's position as a market leader.
I created the first Spanish marketing campaign for Campbell Soup and V8, in the '80s, which was featured in Business Week. Other notable campaigns I developed, and executed, were for Airtouch Cellular, which is now Verizon, Miller Lite, Coors Light and Tecate—all with retail activation.
My goal is to consistently exceed both my clients’ expectations and my own; to deliver creative, actionable marketing plans that produce results.
Email: angiebalderas0825@gmail.com
Specialties: Digital Media | Sales Management | Radio Broadcasting | Integrated Marketing | Start-ups | Latino Marketing | Social Media | Multi-platform Marketing Campaigns | Event Marketing | Hispanic Promotional Campaigns | Grass Roots Marketing | Bi-cultural Subject Matter Expert | Online Advertising | Marketing Strategy | Board Member