Lindsay Adams

December 19, 2020 Kimberly Sonneborn

Lindsay Adams has over 20 years of leadership and revenue development experience in the Audio Industry and is currently Vice President of National Partnerships at Audacy.
Lindsay started in the world of radio professionally in 2000 and her achievements started almost immediately when she won “rookie of the year” at WNOU-FM for the Indianapolis Emmis radio cluster. Since then, Lindsay became an integral leader and revenue developer for each of her stations winning awards and accolades along the way. She was elevated to a leadership role in 2007 as Local Sales Manager. Quickly promoted to General Sales Manager for the station, Lindsay actgually served as General Sales Manager for multiple stations including WUSN-FM, WSCR-AM and WXRT-FM in Chicago for over a decade. She also spent over 3 years as the National Sales Manager and VP of the National Agency Partnership team for then, Entercom Chicago.
Lindsay’s entre into the world of the MIWs started in 2008, when she was honored with 1 of 15 national scholarships to the inaugural “Rising Through the Ranks” management program funded by the Radio Advertising Bureau, BMI and the MIW group. Lindsay was also awarded 1 of 3 national mentorships through the MIW’s Mildred Carter Mentorship Program for the calendar year of 2009.
Lindsay Adams has served as a chairperson on the board of directors for the Media Ad Club of Chicago. She also served a 2-year term for Scarborough’s Radio Advisory Board, representing the Central Region. Lindsay was honored to be asked in 2011 by the MIW’s to sit on the MIW Executive Committee representing the Mildred Carter Mentees (a newly created post on the MIW Executive Committee) and currently still serves in that capacity.
Lindsay received her B.A. in Telecommunications and Business from Indiana University-Bloomington. She is a graduate of the Dale Carnegie Sales Institute and is a Certified Solutions-Based Master Facilitator through Creative Resources.

Entercom Vice President, National Partnerships

Corinne Baldassano

December 19, 2020 Kimberly Sonneborn

Corinne Baldassano began her radio career at WHN Radio in New York City, where she worked her way up from Editorial Researcher to Music Director. She then began a 16 year association with ABC when she became Music Director for WPLJ-FM, New York City, which went on to be the most-listened to FM station in the country. Corinne moved on to be be Program Director at ABC-owned KAUM-FM in Houston, and Program Director at WSAI-FM in Cincinnati.
She went to the network side of the business when she became Program Director of ABC's Contemporary and FM Radio Networks, and after a stint in Affiliate Sales at United Stations Radio Networks, she was named Director of the ABC Entertainment Radio Network. In 1990, she was promoted to Vice President of Programming for the ABC Radio Networks, where she supervised the production of programs such as American Top 40 and American Country Countdown. During that time, she started her twelve-year association with Nashville's Country Radio Broadcasters, serving as Agenda Chairman of their annual seminar, and then joining the Board of Directors. She later worked as Vice President, Programming for Westwood One, and helped create Sony's SW Networks as Senior Vice President of Programming. Corinne then returned to her news background and joined the Associated Press as General Manager, Radio Division.
In 2000, she made the leap to the Internet, joining Internet music broadcaster, soundsbig.com, and then joined Emmis-led Internet venture LMiV as Vice President/Content. For the last six years, she has been Senior Vice President, Programming and Marketing for Take On The Day, LLC in their Los Angeles production office.
Corinne holds an MBA in Finance and Corporate Strategy from New York University's Stern School of Business, and also holds an MA in Theatre and Cinema. She is a founding member of the MIWs and currently participates on the Executive Committee.

Senior VP, Take On The Day LLC/The Dr. Laura Program

Angelica Balderas

December 19, 2020 Kimberly Sonneborn

As SVP, General Manager and Latino marketing specialist I lead sales, operations and marketing of a major broadcast media company to increase brand awareness, relevance and drive measurable revenue gains.

My expertise lies in my ability to create integrated, digital marketing campaigns and events targeting the burgeoning Latino market. My innovative marketing campaigns drive results across all platforms.

I have 25 years of experience, and success, in broadcast media sales working at both the local and national level, interacting with agencies; forging long-term relationships with brands that are intractable.

My unique talent, as a Hispanic integrated marketing specialist, is my knowledge and understanding of the nuances of the Hispanic market. This enables me to introduce marketing best practices and champion new and evolving creative media venues to advance the company's position as a market leader.

I created the first Spanish marketing campaign for Campbell Soup and V8, in the '80s, which was featured in Business Week. Other notable campaigns I developed, and executed, were for Airtouch Cellular, which is now Verizon, Miller Lite, Coors Light and Tecate—all with retail activation.

My goal is to consistently exceed both my clients’ expectations and my own; to deliver creative, actionable marketing plans that produce results.

Email: angiebalderas0825@gmail.com

Specialties: Digital Media | Sales Management | Radio Broadcasting | Integrated Marketing | Start-ups | Latino Marketing | Social Media | Multi-platform Marketing Campaigns | Event Marketing | Hispanic Promotional Campaigns | Grass Roots Marketing | Bi-cultural Subject Matter Expert | Online Advertising | Marketing Strategy | Board Member

Entravision Communications
Senior Vice President | General Manager

Valerie Geller

December 19, 2020 Kimberly Sonneborn

Valerie Geller, president of Geller Media International, a broadcast consulting firm, trains broadcasters throughout the world with Creating Powerful Radio seminars, workshops and one-on-one coaching for news, talk, information and personality programming for radio and television. She's worked top stations and personalities throughout the world at more than 500 stations in 27 countries.
Geller Media International works with programmers, talent, news and producers training broadcasters throughout the world to get, keep and develop audiences through personality and powerful radio content.
Recent clients include The BBC, CBS Radio, Delmarva Broadcasting, Three Eagles Communications, Miller Group Media, and stations owned by Clear Channel, Univision,and NPR and more. Geller is the author of three books about radio including Creating Powerful Radio: Getting, Keeping and Growing Audiences (Focal Press) (www.creatingpowerfulradio.com ) and The Powerful Radio Workbook: The Prep, Performance & Post Production Planning, have helped broadcasters worldwide, move to the next level. Geller's first book: Creating Powerful Radio: A Communicator's Handbook, is considered a standard training manual for radio hosts, news presenters and reporters and personalities in all formats.
A much in demand seminar leader and speaker, Geller, works domestically with dozens of top rated hosts and stations and consults both commercial and public radio around the globe.
Geller is a former program director of WABC in New York, executive producer of KFI in Los Angeles and news director of K-101 in San Francisco, and worked as a talk host at KOA in Denver and several other stations, and served as an elected board member of the Associated Press and the Radio & TV News Directors Assn. Geller's fourth book "Beyond Powerful Radio - A Communicator's Guide to the Internet Age" from Focal Press, published in April 2011! http://www.beyondpowerfulradio.com/

President Geller Media International

Erica Farber

December 19, 2020 Kimberly Sonneborn

Erica+Farber+2017.jpg — Erica Farber climbed the ropes throughout her career in the radio business, becoming one of the industry’s most respected and influential businesswomen. As the former head of what was the industry’s leading trade publication for business information and marketing innovations, Erica was the driving force behind the delivery of crucial news reflecting the trends, issues and challenges facing the radio and records industries.
During the early years of her career, she held positions at KRTH-FM, KABC-TV, and KIIS-AM in Los Angeles. Her advancement grew quickly when in January of 1975; she was appointed General Sales Manager of WROR-FM in Boston and was promoted to General Manager in June of that year. Her success then led to an appointment as Vice President/General Manager of WXLO-FM, In New York of 1976.
In January of 1980, she joined McGavren Guild as Director of Promotional Selling and was soon named Director of Business Development and Promotion. In 1983 she was appointed Vice President/General Manager of the Radio Marketing Division for the parent company INTEREP, one of the radio industry’s leading rep firms. Two years later, Erica was named Vice President /General Manager of INTERP Marketing Systems and in 1986 was named Executive Vice president/Radio Development Director of INTERP. She also acted as INTEREP’s Industry Association Specialist, ensuring the active involvement of the company at various broadcast conferences.
In 1992, after twelve years, she left the INTEREP companies to join Radio & Records as Executive Vice President of Sales & Marketing. In April of 1994 she was promoted to Chief Operating Officer, and assumed full publishing responsibilities in January of 1995. In January of 1996, her title was formally changed to Publisher and Chief Executive Officer. After twelve years of partnership with a private equity firm, Erica directed the due diligence process during the company’s sale to the Nielsen Company in August of 2006. Working through the transition of the sale Erica formally stepped down from her post in February of 2009.
This year she founded The Farber Connection LLC. The primary focus of the company is building an internet based information company with plans to introduce it to the marketplace in late 2011. This past October the company produced in partnership the 2010 Talk Media Conference & Talk Show Boot Camp.
She has served as a member of the Radio Code Board of the National Association of Broadcasters and Chairperson of the New York Radio Market Broadcasters to name a few. She continues to be a major presenter and speaker at hundreds of broadcast meetings and seminars around the world. Recipient of the Southern California Chapter of the AWRT 1996 Genii award for radio and a 1994 AWRT Industry Award. She is a past Chairperson of PROMAX and member of the RAB Steering Committee for several Managing Sales Conferences. She is also a past board member and Past President of the Country Radio Broadcasters. She is the former Chairperson of the National Board of Governors for the March of Dimes of AIR Awards. Erica was on the Broad of Directors for Arbitron, Inc and stepped down due to the ownership change of Radio & Records. Currently she is President of the Society of Singers, Industry Liaison for the Broadcast Education Association, and is a board member of the Broadcasters Foundation and the Library of Broadcasting. And most recently she was reappointed to the board of directors of Arbitron Inc. In August of 1999, she was voted by the members of Radio Ink Magazine as the Most Influential Woman in Radio and has remained on the list ever since. Erica is one of the original founding members of the MIW’s and remains active on the Executive Committee. She is a past recipient of the American Broadcast Pioneer Award by the Broadcasters Foundation and was recognized by the MIW’s and the RAB with 2009 Trailblazers Award recognizing her role in “blazing new leadership trails” for women in radio.

President and CEO Radio Advertising Bureau

Sheila Kirby

December 19, 2020 Kimberly Sonneborn

Sheila+F.+Kirby.jpg — Sheila Kirby is responsible for the professional development group across all of RAB's training services and works with the industry's leadership to develop a professional development practice positioned to serve an evolving industry sales force focused on digital, solution based marketing and sales efforts.
Prior to working at the RAB, Sheila was SVP Talent Development for Tribune Sales Solutions overseeing Training and Development for Tribune's Publishing and Interactive divisions. Before that, Sheila was President of Strategic Sales Development for Interep – the largest independent sales and marketing company specializing in radio in the United States.
Sheila is also the former CEO of Morrison and Abraham – a leading sales consulting firm that specializes in developing new revenue streams for radio, television and newspapers worldwide. During its 20 year history, Morrison and Abraham has helped their clients to develop over $500 million in developmental revenue from the sales side of Fortune 1000 companies.
Sheila has received numerous industry accolades, including consecutive wins since 2004 as one of the American Women in Radio and Television’s “Top 20 Women in Sales and Marketing,” and as one of the “Most Influential Women in Radio” by Radio Ink. She also serves on the Board of Directors for both the Radio Advertising Bureau and on the Executive Committee for MIW organization.
Sheila is a graduate of Lake Forest College, with a BA in Business and resides in Chicago.

Entercom SVP, Training and Development