Alyson works as Senior Director of Research & Analytics at iHeartMedia. In this role, Alyson is responsible for developing and leading advertising effectiveness and attribution measurement solutions for thousands of local radio advertisers in all 150 iHeartMedia markets.
Prior to joining iHeartMedia in 2013, Alyson held roles as Marketing Analytics Manager for a non-profit organization in the Bay Area, Operations Manager at a hotel, and Research Assistant at Stanford and San Francisco State Universities. Alyson earned an M.A. from Stanford University and has published original research in Anthropology and Social Psychology.
Alyson is a California native – she enjoys taking coastal hikes with her wife, hanging with her two cats, traveling and skydiving whenever possible. She is looking forward to learning from and growing with the MIW team!