We
contacted the MIWs and said it's time to think about
"paying if forward." We asked this group of successful
women to answer either one, or both, of these questions:
What one thing do you wish someone had done for
you at an early stage in your career or when you
first got started in the business? Or…what one thing
do you make sure to do whenever you bring a new
staff member on board? Read on to hear what they
had to say.
I
had worked in the business for almost 15 years before
I discovered the importance and power of networking.
It seems so obvious once you have started to share
and reach out to others, but it took me a long time
to connect the dots and figure out how, why, and when
to do it. Now, I realize the best part of my job is
the ability to connect other people together and create
communities of common interests. The pay off is that
they think I am helping them, but of course I learn
a lot from these experiences as well.
Jaye Albright
Consulting Partner
Albright & O'Malley Country Consulting/RadioIQ
Internships
can be a wonderful way to "pay it forward." Whenever
my department sponsored an intern, I set up orientations
with other departments as well. This gave our interns
a good overview of the radio station or network and
lots of ideas for careers in radio. Many of these
interns became employees after graduation, a real
win-win.
Denise Oliver
Oliver Media
There's
very little that was missing from my early introduction
to Radio. My early experiences were both full and
rewarding. The only one thing missing early in my
career was an understanding of where my career could
grow. In 1979, there were very few women in upper
management and the career path for most women was
sales and possibly Sales Management. Little did I
know that the opportunity for career advancement was
available all the way to the top. Today, when I hire
people, men and women alike, I tell them about the
opportunities that exist for their career and hope
that as a company, we can help them develop their
career. Cindy Schloss
VP/Market Manager
Entercom Kansas City
My
first after-college job was with a radio syndicator.
One of the talents took me out for drinks and said,
"There are only 100 people in this business. Be good
to them and they'll be good to you." I said that a
friend of mine had recently said the same thing and
the talent said, "You know him? I know him!" It's
been the same ever since. I tell new hires and anyone
who will listen: it's a small world and smaller business.
Default to the kinder of your options, it will come
back to help you.
Ruth Presslaff
President Presslaff Interactive Revenue
I
didn't have a clue what I needed when I got started
in the business. What I needed was a mentor, someone
who could give me insight into the business, the organization
and how I seemed to fit into it. There are a few bruises
and cuts that probably wouldn't be there if I had
had the advantage of having access to a mentor's perspective.
My
experience in business has made me aware that most
men either come into business with a mentor in place,
or they instinctively develop a connection to one
immediately. Women tend to stand alone and don't seem
to understand the need, the value or even how to find
and use a mentor. It's crucial to excelling and to
propelling your career.
Mary Beth Garber,
President
Southern California Broadcasters Assn
I
liked the fact that the General Manager of my first
radio station interviewed me personally before I was
hired. I also liked the fact that the GM was involved
with my department and cared enough to go out on calls
with me when I was an AE. I try to do the same thing
with new hires - I try to meet all full-time hires
before they start to work for us. This is especially
important when hiring new managers who need to understand
our culture in order to instill it in their direct
reports, but it's equally important to have that connection
with all new employees.
Kim Guthrie
Regional VP
Cox Radio
It
amazes me that we are in the communications business
and we fail to make sure that we are communicating.
I make sure that I have provided the new staff member
with a clear picture of the position, expectations
and compensation...and I do it in writing. I wish
someone had done that for me. I learned the hard way
that the interpretation of a vague statement can be
costly. Deal with it up front.
Mary Quass
President/CEO
NewRadio Group,LLC
One thing that I wish someone had done for me at an
early stage in my career is impress upon me the importance
of building a network of people you can go to for
help and information sharing. I think many of us still
think that they don't have time to build those important
business relationships and feel guilty taking the
time required to build them. No one can grow without
the help of others. One needs to make time for building
a strong sustaining network. It's critical to growth
and success.
One thing that I make sure to do whenever I bring
new staff members on board is to team them up with
company mentors who can help them navigate any issue
that may arise. I also make sure that they fully understand
our mission and values and their role in fulfilling
that mission and upholding our values.
Kristine G. Foate
President and CEO
Summit City Radio Group, LLC
Share
personal business successes as well as personal business
failures. Obviously business successes should be incorporated
into any training session that is conducted for new
staff members. Sharing examples of failure is just
as important. On the one hand, it shows a new staff
member that it is okay to make mistakes and take risk;
that failure can also be turned into a learning exercise
on how to do things differently. On the other hand,
the collaboration of real life experiences helps open
up communication and is an effective use of knowledge
and resources.
Debbie Durben
President
Interep Marketing Group
The
one thing I wish someone had done when I first entered
this industry was to personally mentor me and really
explain the industry, personality types, horizontal
and vertical politics, both externally and internally.
Aleta Clardy
Topaz Marketing Group
Advice
that would have helped me 25 years ago, and that I
share with people today, is to get to know the various
department folks and their managers in the building.
That advice pertains to anyone regardless of the department
that she's in. Since I came up through the sales ranks,
this next comment is directed specifically to those
in sales: don't live in your own little sales bubble.
Talk to the business manager; get to know the engineers.
It's important to understand the big picture and how
all the gears turn to create the product that you're
representing every day. You'll be amazed at how other
people inside your company can help you, sometimes
the people you least expect.
I pay it forward in a meaningful way by promoting
from within, by nurturing the diamond in the rough
and making her (or him) shine. On my staff right now
are four department managers, two men and two women,
who years ago started with our company as unpaid interns…working
events and hanging banners. You can't imagine how
proud I am of them and what they've accomplished.
Amy Rosenthal
President and General Manager
ABC Radio Minneapolis
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