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Our Leadership Tips


Kim Guthrie’s tips:

1. Work hard. Long hours get noticed. Management is not a 9-to-5 job and even on your way to your car to go home for the night, you'll find that you will have many conversations in the parking lot before you actually get to go home.

2. Happy people are productive people. Do your part to be a positive influence on the rest of the team. Be the one who pulls the practical jokes or organizes the station softball team.

3. Volunteer for additional responsibilities, without being asked to do so, and without expecting to be paid for it. Run the department when your manager is on vacation. You want to be seen as the heir apparent for that job if and when it becomes available. Don't wait until the position is open to show them what you can do.

4. Be willing to move. Often, the best jobs with the best companies are not going to be conveniently located near you.

5. Tell your boss your goal is to someday be promoted. You have to be "sold up the chain" to your manager's boss too. Be sure they all know your future intentions.

6. You need support at home. Your whole family gets into the radio business, not just you ... And it is so much easier to be "into" your job when your spouse, significant other, or children are behind you and "into" it too.

7. Don't have a "gender" agenda. You want to be promoted because you're good ... Not because you're a woman. (or a man)

8. Be prepared to give up your own priorities for "their" priorities- whether it's a crisis one of your AEs is having, or your boss needs that report NOW -- you will get used to reshuffling your priorities all day long. And their priorities will need to come before yours.

9. Be a leader now--whether it's in getting great spot rates, leading in new business, or coming up with solutions to problems, you need (and want) to set the pace.

10. Management is the spreading of hope. The best managers -- and promotable people -- are the ones who lead the staff with their vision and optimism. You don't need to be a manager to be a positive influence on others.



Amy Waggoner’s tips:

1. Do your homework. That means “be prepared.” Whether you’re calling on a client or following up on something for your boss. Always be thorough.

2. Anticipate roadblocks. Try to imagine the consequences of any action that you take. If you can anticipate what could go wrong, you’ve got the battle nearly won.

3. Manage laterally. Manage the relationships with your peers in the sales department, or with your fellow department heads if you’re a manager. “Managing” them means to manage the perceptions that they have of you. Be a team player; offer help and ask for help.

4. Manage up. Every one in business must know her place on the food chain. You have to manage up to your boss. Your job is to make your boss’ job easier. You do that by being prepared, providing information, and providing assistance in getting results for the company. And you do it willingly and cheerfully.

5. Don’t ask anyone to do anything you wouldn’t do. Lead by example!

6. Communicate, communicate, communicate! You can never communicate too much. Be clear at all times.

7. Don’t take yourself too seriously. Be able to laugh at yourself. Life’s too short not to.

8. Think big picture; think long term. In this business, every one is after quick fixes and short-term results. Leaders with vision think beyond the short term and imagine results over the long haul.

9. Don’t be embarrassed to ask questions. Always seek out help and you will get it. It’s no shame to admit that you don’t know something. You’ll be surprised at how people will be willing to help you.

10. It’s the vision thing. All leaders have it. They know where they want to take their company and they can imagine and visualize how to get there. They get their team to buy into that vision and chase it down together. You can do that on a smaller scale if you have a vision for your own career. Start there.


Dawn Jones’ tips:

1. If you help enough people get what they want, you will get what you want ; be a team player; it comes back to you in great multiples

2. Find out what your specialty is and work it! If you’re computer or a qualitative guru, offer your assistance to management; become their go-to person; offer your assistance to your team as well so that you can be viewed as the inside source.

3. Have systems in place to be more organized. Set a weekly and daily schedule for collections, new business calls, returning calls, making appointments. Stick to your schedule to avoid distractions. Make an appointment to yourself so that you’re not double booking your time.

4. Take care of your inside champions. Recognize and take care of your assistants, traffic people, receptionists in your building and also outside of your building. The receptionist at your client’s office may give you more information than you’ll get from the client. Take care of her with little spiffs; they go a long way.

Find a mentor. Find someone who’s had success in sales; don’t be shy about asking questions and picking her brain. Her experience can help you avoid pitfalls and she can be the gateway to good networking.

 

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