You’ll notice that these lists are chock full of titles that at first glance may not seem to be connected to the radio industry. Ahh…but that’s where the out-of-the-box thinking has to kick in. In order to become a better advertising consultant or programmer or manager or leader, you’ve got to expand your knowledge and understanding of business, psychology, pop culture, world events, national events, etc.

So think about that while perusing these lists and deciding what to add to your reading list. Publications are listed alphabetically within each category.

DAILY industry trades:
Inside Radio fax
M Street Journal fax
R&R fax

DAILY newspapers (it was unanimous…you must read WSJ!)
Local dailies in your market
The NY Times (especially Sunday)
The Wall Street Journal
U.S.A. Today

INDUSTRY RELATED PUBLICATIONS

WEEKLY broadcasting or advertising industry trades:
Ad Week
Advertising Age
Brand Week
Broadcasting & Cable
Marketing
Media Week
Radio & Records
Radio Business Report
Radio Ink (bi-weekly)

MONTHLY/BI-MONTHLY broadcasting/promo/internet trades:
Fast Company
IEG News
Promo
Streaming
Talkers Magazine
Wired
Yahoo Internet Life

WEEKLY or MONTHLY specialized industry trades:
Automotive News
Brand Marketing
Convenience Store News
Discount Chain Store
Drug Store News
Home Improvement News
New Product News
Supermarket News

CONSUMER/GENERAL INTEREST PUBLICATIONS

HEALTH & SCIENCE consumer publications:
American Running Association
Health
Mayo Clinic Newsletter
Natural History
Psychology Today
Science News
Shape
Smithsonian
Yoga Journal

BUSINESS & FINANCE consumer publications:
Business Week
Executive Female
Forbes
Fortune
Smart Money

MASS APPEAL consumer publications:
American Girl (kids)
Entertainment Weekly
Esquire
Lady Bug (kids)
Life
New Yorker
Newsweek
Oprah
People
Playboy
Premiere
Rolling Stone
Self
Sports Illustrated
T.V. Guide
Teen People
Time

FASHION, HOME & CITY consumer publications:
Allure
Better Homes & Gardens
Bon Appetite
Conde Naste Traveler
Cooking Light
Elle
Family Circle
Good Housekeeping
Home
In-Style
Los Angeles
New York
Sunset
Texas Monthly
Time Out New York
Vogue
Woman’s Day