|
Last year we polled the MIWs for their
recommended books to read along the path to success.
You’ll find some surprises here…like Green
Eggs and Ham (for lessons in persistence) and 301
Ways to Have Fun at Work (to help the tense and harried
manager set a lighter tone)…along with the classic
business standards. Recently we asked the MIWs to
review the list and to add some new titles. Herewith,
a refreshed and somewhat larger list of our favorite
reading.
-1,001
Ways to Reward Employees by Bob Nelson
-301 Ways to Have Fun at Work by Dave Hemsath and
Leslie Yerkes
-33 Ruthless Rules of Local Advertising, The by Michael
Corbett
-A Passion for Excellence by Tom Peters and Nancy
Austin
-A Whack on the Side of the Head by Roger Von Oech
-Anatomy of Buzz, The by Emanuel Rosen
-Art of Possibility, The by Rosamund Stone Zander
and Benjamin Zander
-Art of War, The plus the Art of Management by Sun
Tsu and Gary Gagliari
-Buck Up, Suck Up…and Come Back When You Foul
Up by James Carville and Paul -Begala
-Buzz by Marian Halzman
-Circle of Innovation, The by Thomas J. Peters
-Competitive Advantage by Michael E. Porter
-Courage to Create, The by Rollo May
-Customers for Life by Carl Sewell
-eLeadership by Susan Annunzio
-Experience Economy, The by Joseph Pine
-First, Break all the Rules by Marcus Buckingham and
Curt Coffman
-Getting to Yes by Roger Fisher & William Ury
-Good to Great by Jim Collins
-Green Eggs and Ham by Dr. Seuss
-How to Drive Your Competition Crazy by Guy Kawasaki
-How to Win Customers and Keep Them For Life by Michael
LeBoeuf
-In the Company of Women by Pat Heim
-Jack by Jack Welch
-Jump Start Your Business Brain by Doug Hall and Tom
Peters
-Just Ask a Woman/Cracking the Code of What Women
Want and How They Buy by -Mary Lou Quinlan
-L.E.T. - Leader Effectiveness Training by Dr. Thomas
Gordon
-Jumping the Curve : Innovation and Strategic Choice
in An Age of Transition by -Oren Harari
-Leader Effectiveness Training by Dr. Thomas Gordon
-Leadership by Rudy Guiliani
-Live Your Dreams by Les Brown
-Managing in a Time of Change by Peter Drucker
-New Leaders, The- Leadership Diversity in America
by Ann Morrison
-Nordstrom Way, The: The Inside Story of America’s
#1 Customer Service Company -by Robert Spector and
Patrick McCarthy
-Now, Discover Your Strengths by Marcus Buckingham
and Donald O. Cliftin Ph.D
-On Becoming A Leader by Warren Bennis
-Permission Marketing by Seth Godin
-Positioning: The Battle For Your Mind by Al Ries
and Jack Trout
-Power of Optimism, The by Alan Loy McGinnis.
-Power, Privilege and the Post: Katherine Graham Story
by Carol Felsenthal
-Principle Centered Leadership by Steven R. Covey
-Purple Cow, Transform Your Business By Being Remarkable
by Seth Godin.
-Reconnecting with Customers by Jack Myers
-Sandbox Wisdom by Tom Asacker
-Selling the Invisible by Harry Beckwith
-Swim with the Sharks (Without Being Eaten Alive)
by Harvey Mackay
-22 Immutable Laws of Marketing, The by Al Ries and
Jack Trout
-Thriving on Chaos by Tom Peters
-Throwing the Elephant- Zen and the Art of Managing
Up by Stanley Bing
-Tipping Point, The: How The Little Things Make The
Difference by Malcom Gladwell
-Up The Organization by Robert Townsend
-Visionary's Handbook, The by Watts Wacker & Jim
Taylor
-Who Moved My Cheese by Spencer Johnson
-Winner Within, The by Pat Riley
-Wizard of Ads, The by Roy H. Williams
-You Just Don’t Understand: Women and Men in
Conversation by Deborah Tannen
-Zapp! The Lightning of Empowerment by William C.
Byham
-Zoom by James M. Citrin
|