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We
polled the MIWs for their recommended books to read
along the path to success. You’ll find some
surprises here…like Green Eggs and Ham (for
lessons in persistence) and 301 Ways to Have Fun at
Work (to help the tense and harried manager set a
lighter tone)…along with the classic business
standards. Happy reading!
-301
Ways to Have Fun at Work by Dave Hemsath and Leslie
Yerkes
-1,001 Ways to Reward Employees by Bob Nelson
-A Whack on the Side of the Head by Roger Von Oech
-Buck Up, Suck Up…and Come Back When You Foul
Up by James Carville and Paul -Begala
-Competitive Advantage by Michael E. Porter
-Customers for Life by Carl Sewell
-eLeadership by Susan Annunzio
-Good To Great by Jim Collins
-Green Eggs and Ham by Dr. Seuss
-How to Drive Your Competition Crazy by Guy Kawasaki
-How to Win Customers and Keep Them For Life by Michael
LeBoeuf
-Jack by Jack Welch
-Jump Start Your Business Brain by Doug Hall and Tom
Peters
-Leader Effectiveness Training by Dr. Thomas Gordon
-Live Your Dreams by Les Brown
-Permission Marketing by Seth Godin
-Positioning: The Battle For Your Mind by Al Ries
and Jack Trout
-Power, Privilege and the Post: Katherine Graham Story
by Carol Felsenthal
-Principle Centered Leadership by Steven R. Covey
-Reconnecting with Customers by Jack Myers
-Sandbox Wisdom by Tom Asacker
-Selling the Invisible by Harry Beckwith
-Swim with the Sharks (Without Being Eaten Alive)
by Harvey Mackay
-The 22 Immutable Laws of Marketing by Al Ries and
Jack Trout
-The Art of war plus the Art of Management by Sun
Tsu and Gary Gagliari
-The Circle of Innovation by Thomas J. Peters
-The Courage to Create by Rollo May
-The Experience Economy by Joseph Pine
-The Nordstrom Way: The Inside Story of America’s
#1 Customer Service Company by Robert Spector and
Patrick McCarthy
-The Power of Optimism by Alan Loy McGinnis.
-The Tipping Point: How The Little Things Make The
Difference by Malcom Gladwell
-The Wizard of Ads by Roy H. Williams
-Thriving on Chaos by Tom Peters
-Up The Organization by Robert Townsend
-Who Moved My Cheese by Spencer Johnson
-You Just Don’t Understand: Women and Men in
Conversation by Deborah Tannen
-Zapp! The Lightning of Empowerment by William C.
Byham
-Zoom by James M. Citrin
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