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Our Favorite Books


We polled the MIWs for their recommended books to read along the path to success. You’ll find some surprises here…like Green Eggs and Ham (for lessons in persistence) and 301 Ways to Have Fun at Work (to help the tense and harried manager set a lighter tone)…along with the classic business standards. Happy reading!

-301 Ways to Have Fun at Work by Dave Hemsath and Leslie Yerkes
-1,001 Ways to Reward Employees by Bob Nelson
-A Whack on the Side of the Head by Roger Von Oech
-Buck Up, Suck Up…and Come Back When You Foul Up by James Carville and Paul -Begala
-Competitive Advantage by Michael E. Porter
-Customers for Life by Carl Sewell
-eLeadership by Susan Annunzio
-Good To Great by Jim Collins
-Green Eggs and Ham by Dr. Seuss
-How to Drive Your Competition Crazy by Guy Kawasaki
-How to Win Customers and Keep Them For Life by Michael LeBoeuf
-Jack by Jack Welch
-Jump Start Your Business Brain by Doug Hall and Tom Peters
-Leader Effectiveness Training by Dr. Thomas Gordon
-Live Your Dreams by Les Brown
-Permission Marketing by Seth Godin
-Positioning: The Battle For Your Mind by Al Ries and Jack Trout
-Power, Privilege and the Post: Katherine Graham Story by Carol Felsenthal
-Principle Centered Leadership by Steven R. Covey
-Reconnecting with Customers by Jack Myers
-Sandbox Wisdom by Tom Asacker
-Selling the Invisible by Harry Beckwith
-Swim with the Sharks (Without Being Eaten Alive) by Harvey Mackay
-The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
-The Art of war plus the Art of Management by Sun Tsu and Gary Gagliari
-The Circle of Innovation by Thomas J. Peters
-The Courage to Create by Rollo May
-The Experience Economy by Joseph Pine
-The Nordstrom Way: The Inside Story of America’s #1 Customer Service Company by Robert Spector and Patrick McCarthy
-The Power of Optimism by Alan Loy McGinnis.
-The Tipping Point: How The Little Things Make The Difference by Malcom Gladwell
-The Wizard of Ads by Roy H. Williams
-Thriving on Chaos by Tom Peters
-Up The Organization by Robert Townsend
-Who Moved My Cheese by Spencer Johnson
-You Just Don’t Understand: Women and Men in Conversation by Deborah Tannen
-Zapp! The Lightning of Empowerment by William C. Byham
-Zoom by James M. Citrin

 

 

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