Ruth has an extensive radio background, ranging from on-air work at WQUE (FM), in New Orleans to Director of Sales in Chicago and Vice President of Affiliate Relations in Washington, DC for the United Stations Radio Network.

In 1988, working from a vast foundation of business relationships, Presslaff formed The Media Gallery, Inc., now Presslaff Interactive Revenue. The company originally marketed products for firms with radio related software products. Over time, PIR brought software development in-house and now develops and markets services for the creation of databases and non-traditional revenue. Dat-e-Basesm the leading e-mail marketing system and the RadioPHONEsm Interactive Voice Response System, are just two of the varied PIR services that are successfully implemented at major market radio stations across the country.

Presslaff is passionate about radio and the benefits interactive products bring the broadcast industry. She has spoken at numerous conferences including the National Association of Broadcasters, Radio Advertising Bureau Managing Conference, Broadcast Promotion and Marketing Expo and the Country Radio Seminar. Presslaff served on the NAB Radio Show Steering Committee in 2000-2001.