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Aleta M Clardy (known as Mary Ware until 2004), after discovering her birth name and biological family, progressed through the ranks of the advertising and radio industry and became one of the foremost leading authorities in national marketing and media.
Sought after for her marketing and media expertise by several of the industry’s leading agencies, Aleta has managed marketing campaigns in excess of $30 million at Fortune 500 ad agencies for 10 years prior to joining the radio industry where she generated over $70 million for radio stations and networks across the country. Her most notable accomplishment was her ability to break all previous sales records at WGCI-AM/FM as national sales manager, garnering $13.8 million in national sales and over 40% revenue share; integral in catapulting WGCI-AM/FM to its #1 revenue status in 1999.
Having over 21 years of industry experience, Aleta’s entrepreneurial spirit led to the launch of a consulting practice; AMC Marketing, where she provides strategic marketing consultation and advertising placement for small businesses and entrepreneurs.
Consulting has given Aleta time to acquaint with her biological family, reflect on her accomplishments, and visualize a new plan of direction. Through the process, Aleta serendipitously discovered another passion – helping people fund their dreams of homeownership. Within a very short time, Aleta secured a Certified Loan Originator License, and most recently, received the prestigious certification of Certified Mortgage Planning Specialist. Aleta helps a diverse range of individuals and professionals secure financing – from the less fortunate and credit challenged to the busy high-net-worth executive. She provides customized residential mortgages tailored to individual client needs, and commercial financing for small businesses.
Aleta relentlessly pioneered new markets in the radio industry and consistently broke records. Today she is harnessing her energy and relentless pursuit for a successful return to the advertising industry sector, while actively providing boutique marketing as she consults with small businesses and not-for-profit agencies.
As a prior MIW (Most Influential Women) in radio (www.radiomiw.com); a group of top radio executives across the country, she continues to participate in mentoring and inspiring other women in the industry. She can be contacted at aletamclardy2@yahoo.com.
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