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Mary
Hawley is President of Lotus Entravision Reps (LER),
a national advertising sales force for Spanish language
radio stations. LER represents approximately 125 Spanish
language radio stations across the United States and
sells advertising for those stations in U.S. Advertising
Agencies. LER has 5 U.S. offices - Los Angeles, Dallas,
Chicago, New York, and Miami.
Hawley
was instrumental in the formation of Lotus Entravision
Reps, from concept through to implementation. The partnership
is a true success.
As
President of Lotus Entravision Reps, Mary Hawley has
achieved significant growth for LER represented stations.
- Led
team that over achieved 2003 LER budget by 20%
- Continues
to grow national business in 2004, during a time when
many are experiencing flat or negative growth
- Grew
LER from a total of 13 employees at the start to a
current total of 37 employees (17 of whom are sales
people)
- Belief
in communication and accountability - key ingredients
to LER's success and station satisfaction
Prior
to the formation of LER in August of 2001, Mary Hawley
was President of Lotus Hispanic Reps (LHR) from June
1999
-
Started change in Lotus Hispanic Reps culture from
the start…emphasis on updated technology and proactive
approach to national sales
- June
1995 - June 1999: Western Regional Manager, Lotus
Hispanic Reps
- November
1987 - June 1995: Account Executive, Lotus Hispanic
Reps; Los Angeles, CA
- Media
Buyer - NW Ayer; New York, NY
- 1985
Graduate University of Notre Dame, Notre Dame, Indiana
- BA, Government
Mrs.
Hawley is married with children and lives in Los Angeles
with her family. She enjoys sports, photography and
music.
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