Back

Mary Beth Garber
President
Southern California Broadcasters Association
Email: mbgarber@scba.com


Mrs. Garber’s distinguished advertising and broadcast career has always been Los Angeles-based. She held senior media positions at Chiat/Day and Foote, Cone & Belding in Los Angeles. Her radio experience includes local sales and management for CBS and ABC radio stations and at Interep Radio. She worked on the client side of the advertising business for two years as VP/Broadcast Media for Buena Vista Pictures Marketing serving the Walt Disney Studios. 
Mrs. Garber was named President of the Southern California Broadcasters Association in May of 1998. Since then she has co-produced, in conjunction with Arbitron, three behavioral studies about media usage. She created the concept “The Virtual Neighborhoods of Radio” and has presented it to advertising and marketing groups and broadcasters all over the country. She has been the keynote speaker for Chambers of Commerce and AAF and AWRT Chapters all over the country. Mrs. Garber instructed a Media Planning course at UCLA Extension, and over 600 radio sales people have been trained through her SCBU (Southern California Broadcasters University) courses.

Mrs. Garber was named “Broadcaster of the Year” by RADIO INK Magazine at the 2008 RAB Convention. Since the inception of the list in 1999, Mrs. Garber has also been named one of the “20 Most Influential Women in Radio” by RADIO INK. She was the cover story in the June 2007 issue. She was the recipient of the 2000 Southern California Chapter of American Women in Radio and Television (AWRT) Genii Award for Excellence in Radio.

Community service plays a major part in Mrs. Garber’s life. She received the 2007 Golden Buccaneer Award from P.I.R.A.T.E.S, a Southern California public service organization. She is on the Board of Directors of (think)LA Los Angeles Advertising Association, the Executive Board of the Los Angeles Media Research Council, the Board of Trustees of St. Francis Hospital Foundation, and the Board of Variety Children’s Charity, Tent 25. She is a founding member of the L.A. ad industry charity, Advertising Industry Emergency Fund (AIEF).

Mrs. Garber and her husband reside in Malibu with their dog, Paddington.
7/1/2008

About Southern California Broadcasters Association The Southern California Broadcasters Association is a trade organization, founded in 1937, that serves the radio and advertising industries. Its goal is to make advertisers aware of the power and value of radio as an important part of any media mix aimed at Southern Californians. In addition to marketing presentations, the SCBA provides market research, sales training, community outreach, and EEO employment assistance.



Copyright © Radio MIW
All Rights Reserved