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Jennifer Purtan
V.P./Director of Sales
WWJTV CBS & WKBD-TV CW50
Email: JLPurtan@cbs.com


Jennifer Purtan is Vice President and Director of Sales for WWJTV and WKBD-TV, the CBS owned duopoly in Detroit.  She is responsible for the overseeing of all sales operations, new business development,  research, sales marketing and digital platform sales for both television stations and their respective websites, WWJTV.com and CW50Detroit.com.

Prior to that she was senior vice president of advertising sales and marketing for ABC Radio Networks. In this position which she held from 2000-2005, Ms. Purtan directed eight sales offices for ABC Radio Networks. Responsibilities included the development of national network business through strategic sales to advertisers and their agencies for all ABC Radio Networks original and syndicated programming including,
ABC News, Paul Harvey, ESPN Radio, new media, urban and eleven networks. In addition to directing all sales marketing and promotions, Ms. Purtan oversaw the development of annual plans aimed at increasing revenue goals and network multi-platform deals.

Previously, Ms. Purtan was vice president of sales for ABC Radio Networks for the Midwest, Central and Western States and oversaw operations for the Detroit, Chicago, Los Angeles and San Francisco sales offices.

Ms. Purtan brings more than 20 years experience in media and ad sales to this position. Prior to joining ABC Radio Networks in 1994, she was a senior national account manager for the Detroit office of Landmark Networks, which included the Weather Channel and the Travel Channel. In addition, she served as an account executive at numerous leading stations, including Los Angeles' KABC and KLSX-KLRA radio stations and Detroit's WJBK and WXON television stations. She began her radio career as an on-air jock and Assistant News Director at WFMK in Lansing, Michigan.

Ms. Purtan served on the board of directors of the Detroit Radio Advertising Group as vice president from 1997 to 2000. She currently sits on the board of the Purtan Family Ovarian Cancer Research Foundation. Ms. Purtan completed the Disney/ABC Executive Management program at The Simmons Graduate School of Management in Boston, Mass and holds a B.A. from Michigan State University.

A native of the Detroit area, Ms Purtan and her husband currently Northville, Michigan.



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