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Jodi Long and her partner Dave Godes
(Harvard Business School Professor) have recently started
a new company, Long and Godes. They provide Word of
Mouth/Buzz Research and Consulting Services. “Word
of mouth has an incredible impact on consumer’s
decision making process. With proper measurement, a
company can harness and accelerate positive word of
mouth, resulting in revenue growth”, said Jodi
Long.
Jodi spent the past 17 years
in Media and Promotion with 14 years of combined General
Management and General Sales Management experience.
Most Recently, she was the VP/GM for Infinity Promotions
Group (IPG), which she launched in 1999, developing
the strategy; structure and business plan for the group.
IPG specialized in the creation and implementation of
promotions that span multiple markets, while leveraging
Infinity Radio.
Before taking the helm at IPG, Jodi
was the VP/GM of Infinity’s WRCH-FM and WZMX-FM.
Under her leadership, WRCH rose to the #1 revenue and
ratings position. While improving the station’s
ratings and revenue performance, she consistently delivered
unprecedented industry margins. Prior to moving to Hartford
in 1991 to be the Sales Manager of WZMX, Jodi was the
Northeast Regional Manager for Interep’s Torbet
Radio. Her broadcasting career began at WROR-FM (now
WBMX-FM) where she was an Account Executive.
Jodi
has a B.S. degree in Communications from Syracuse University.
She resides in Brookline, MA with her husband and two
daughters.
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