Claudia Puig is a recognized national broadcast executive with over twenty years experience in the US Hispanic media market. Exiled from Cuba in 1961, Puig is considered one of the top professionals in her field, with a solid record of sales achievements and remarkable accomplishments in the radio industry.
During her career, Puig has established herself as one of Miami’s premier broadcast executives. Her work experience begins with her initial advertising and sales position at the BellSouth Yellow Pages. At Bellsouth, Claudia achieved the highly selective Elite Club status, marking her one of the Company’s top performers within its largest and most profitable division. In her 15 years of radio management experience she has succeeded in positions with increasing levels of responsibility with Spanish Broadcasting System, Spanish Radio Network, Tichenor Media, Heftel Broadcasting and presently HBC.

Puig assumed her current position at Hispanic Broadcasting Corporation in April of 1997. Her current responsibilities as Senior Vice President and General Manager include the overall operational, financial, sales, programming and business development strategy for the NYSE listed company’s four broadcast properties in the Miami Market. During her tenure, HBC’s FM stations in Miami have consistently ranked among the top three stations in the market while WAQI-AM and WQBA-AM rank number one and two among the AM stations. HBC Miami with WAMR has led the market in rates, ratings and revenues for the past six years. The billings of WAMR 107.5FM, WRTO 98.3FM, WAQI 710AM, and WQBA 1140AM represented more than 60% of the Miami Hispanic Radio market with one of them leading the market in terms of top ratings, rates and revenues. Puig has managed to out-sell her competition every year.

Prior to her current position, Puig was Vice President and General Manager of Spanish Broadcasting Systems where she directed all aspects of sales, marketing, promotions and business development departments at local and national levels for WCMQ AM and FM in Miami. While at SBS, Puig held many sales and managerial positions including, General Manger (1994-1996), VP of Sales Networks/ Special Projects (1987-1989) and Account Sales Representative (1984-1986). In every position, Puig exceeded all assigned sales objectives. She was recently selected as the “2003 General Manager of the Year” among all Hispanic Broadcasting Corporation’s GMs in the United States and Puerto Rico.

Her leadership skills are manifested through her hands on approach and strong drive for success which motivates her staff and all those around her to maximum achievement of excellence in customer service. Her personal commitment extends to her many community service activities with Miami charitable and civic groups. Ms. Puig serves on the Board of Directors of the United Way of Miami-Dade, the Miami Symphony Orchestra, the American Cancer Society, Cuban American National Council, the Greater Miami Chamber of Commerce, Orange Bowl Committee and the Florida Association of Broadcasters. She was also appointed by Governor Jeb Bush to serve on the nine-member Community Improvement Authority to deal with the issues of Major League Baseball related to the Miami community.

This year, Puig was appointed by the City of Miami Mayor Manny Diaz, to the Arts and Entertainment Council. Puig was also inducted into the Hall of Fame of Miami Dade Community College and was appointed to Florida International University’s Board of Trustees. She was recently selected as one of the “50 Most Influential Women in Radio” by Radio Ink Magazine (June 2003).